is the ron burgundy podcast over
I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. Ill give you an example of a show. The medium. The third thing they let us do was have a sales team. Its gone. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Number two was this massive marketing machine. We do all kinds of advertising models with Malcolm and his team. Yes. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. I know that sounds crazy. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Five Stars. Its actually a lot of different things. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Its that whole waterfall versus agile thing. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. Im building up to it. Radio is a more ruthless industry than podcasts. Last year when we were all in this room, we could not stop talking about Spotify. So if you could just bring back the old format that would be great. Well, we have over $100 million a year in broadcast radio marketing. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. Its a great point and question. Ron Burgundy: Host, Writer, Executive Producer. The newest mass-reach media just happened, and it is called podcasting. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Ron explained: Theyre just audio podcasts and thats awesome. Thats probably how I think about it. Are we mature enough as an industry for every medium-sized network or larger to have one? You have to make a lot of decisions. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. There has never been a moment in the company that we were sidelined or deprioritized. I think its really cool. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. It hasnt yet hit this moment of reverse-engineering from the platforms its on. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. Aren't. Real. Thats interesting. Why is that? We have a few minutes left. Hello, my friend. How do you account for that? The longer answer is, were in an odd economy. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. On this distribution I make this. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Are they yours if theyre subscribed on YouTube? We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. We tend to think we have to do things sequentially. I will say one more thing. I make content. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. That is technically a long tail show. No. The Ron Burgundy podcast is back for season two, starting August 8th! Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Again, streaming was a really obvious example of this for TV streaming companies. Theyll do it for usually one of two reasons. Eighty million a week is the more interesting stat to me. We all did it. Malcolm Gladwell has an existing slate of shows. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. So far, that is all we know, which is a shame. The oldest one, Pierce, is 17. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Nothings perfect, but its pretty close to perfect. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. You dont? Yeah. Gmails client-side encryption is now available to more businesses, Whoops! Its back to the org chart a little bit with this. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. Will Ferrell has started a podcast as the character he played in the movie of the same name. Theyre mine. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? And that will lead to conversion for something else for you? People trust podcast content more than they trust what they see on social media by like 60 percent more. Is that how it goes when you talk to these folks? I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Everyone does it. Its never been any different from day one, and it has made all the difference. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. That feels obvious to me. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Our job was really simple. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. We used Jun Group. If there are principles that I try to remember once a week or so, its probably those three. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. Absolutely. Its not like, I spent 95 percent of our time on Will Ferrell. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! YouTube is a good example of this. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! We are an obsessively, widely distributed content company. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. I think every CEO has but one tool, and its shuffling the org chart to solve problems. No. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. One hundred and twenty million a month? And the other is really edgy, innovative audio drama. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Or this will be a business in and of itself, and thats fine too. Fair enough. Are you doing that? NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. It didnt go well for him either. The toothbrushes were great. The other is the digital audio group. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Broadcast radio is a mass-reach medium still today. I really just keep going back to this notion that its perfect the way it is. I talk to a lot of digital media CEOs and digital media types. How do you make sure they get attention? The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Its not a huge focus for us. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. I was like, I dont need you to talk more. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. You just saw it happen. Go make good decisions and follow Decoder on TikTok. But yes, weve seen that convert. Promote. I dont have it candidly on a P&L anywhere. Its not that theyre bad people. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Next week, Im with Universal McCann. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. I hate to answer it so vaguely. I think its high attentiveness at scale with partners that weve been able to maintain so far. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. It makes sense to me. Thats the only difference so far. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. Thats good. Most of them are like, Facebook wont give us the time of day. We're all in a glass case of emotion. There is a product lead; Uta Knablein is our chief product officer. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. We may not have liked it, but there usually was a problem getting fixed. Its always collaborative with their approval. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. Barlow is a writer and producer on the show as well as. That got its own set of executive producers out of LA who shepherd the NextUp program. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. It made it the medium that the internet promised creators it would give them but hadnt yet. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . This is the only room where you can say that and people perk up. In the tech world, this is a common situation. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. I dont think this is wishful thinking. It is possible to that extent, but its hard to convert to a new platform. We do talk to them. Im open to video. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Menu. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Wheres the tension there? / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Hi, Ron Burgundy fans! I can talk about the things I cant talk about on the radio. Yeah. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Its an audio medium. We basically built an academy where once a year we grab eight or 10 people. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. That's it. Theyre not in charge, right? Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. Episodes. Conal Byrne is the CEO of iHeart Digital. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Aren't. Real. No Longer So. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. We tell stories through human conversation, more than anything else. The reason I ask that question all the time is because Im always curious. Is this a thing you want to do? When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. I have nothing else to say. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. We also have an original content series we make with IBM called Smart Talks with IBM. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. We need certain things to calm down and other things to end. You should subscribe to it. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. The standard Facebook line is, Okay, youre going to find your customer. Weve won in that sense in podcasting. You are describing a mature company. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. It was a packed house and a great time. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. First of all, search engine optimization, period, is a version of what youre talking about. Well do standard, straight-up, quick-turn, host-read ads. Thats important, because I think they want to do the right thing by the medium. I can test exclusive or windowed content there. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. They do it like an hour a day. He also co-owns a company with us. The way to do that was to create two segments in our company. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast Season One Trailer. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. Everything, I promise you, is simpler than you think. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Carolina Barlow: Co-Host, Writer, and Producer. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. Do you even talk to them, or are you just like, Screw it, take my RSS feed? So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. So now its digitally infused, data-infused listening that they can target digitally. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. She said, On the podcast, its much looser. If you dont do this, you will never have the reach you need in digital audio. Itd be like being able to walk away with your channel. That is some real Silicon Valley stuff. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. Theres this adage for anybody that has worked in video. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Ill end on this. Here is your reach extender. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. You got it. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. The math works out with subscription, but Im not sure how it works out with advertising. Join America's favorite . Those companies are also struggling. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. In the podcast, she . As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. Don't act like you're not impressed. Yeah, youre right. I will test anything. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. Weve arrived. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. A-Rod Interview / Cooking with Jon & Vinny. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. Ill answer it this way. Both are completely okay and actually really perform well. I feel like its still a thriving business. See omnystudio.com/listener for privacy information. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. All Rights Reserved, By submitting your email, you agree to our. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. You should buy streaming. Ive always thought about it. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. Its a great question, because Ive been on both sides of that. We have experimented with Jun Group across the years. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. A friend told it to me a year or two ago. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Two really different examples. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! What is your framework for making decisions? We take this for granted as creators, as publishers, and as networks. Add to My Podcasts. This has made podcasting different. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. I have a card here that says NFTs on it. I struggle to see something broken with this. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. Youve been more or less anti-subscription. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. People were shouting questions at me as I walked through the halls. Hes going to start this journey now of trying to get into college. Subscribe to our daily newsletter! I want you all to download the iHeartRadio app. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. CPMs are going up and the quality of the online ad marketplace is going down. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. It is a centralized medium when it comes to RSS feeds. I love you very much. So of course I asked Conal about that and lots more. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Will Ferrell was like, Please, please stop running so many ads.. Have you had conversations with Spotify about making stuff exclusive? Broadcast radio is a highly formatted media type. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. The counterexample there is obviously Joe Rogan at Spotify. This changed everything for podcasting. Copyright 2023 Apple Inc. All rights reserved. Thanks to all of you for coming to the HotPod Summit. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. We dont care. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list.
