examples of persuasive communication in academic contexts

Presenting at or even attending a conference can be intimidating. Want to create or adapt books like this? The Common Core State Standards (Common Core State Standards Initiative, 2010) feature argumentative writing across the curriculum in grades 4 through 12, yet little is known about how young adolescents develop the challenging advanced language and literacy skills needed for these tasks. Some frequently used strategies to resolve cognitive dissonance include discrediting the speaker or source of information, viewing yourself as an exception, seeking selective information that supports your originally held belief, or intentionally avoiding or ignoring sources of cognitive dissonance (Cooper & Nothstine, 1996). When presenting a literature review, students are expected to review a substantial number of primary sources and then synthesize them together to provide insight into an issue. There are many different mental and logical acrobatics that people do to get themselves out of dissonance. Social sciences include psychology, sociology, criminology, and political science, among others. Learn.org. What courses do you think would translate well to an online environment? To help prepare students in technical courses to adapt to these various audiences, instructors often use assignments that ask students to view their classmates and instructor as customers, colleagues, or funding sources that they might encounter once in their career. Perceptions of trustworthiness come from the content of the speech and the personality of the speaker. Of those dimensions, which is most important for you when judging someones credibility and why? Some immediacy behaviors include changes in vocal pitch, smiling, leaning in toward a person, nodding, providing other positive nonverbal feedback while listening, and using humor effectively. Too often facilitators pose a question, wait a second, repeat and rephrase the question to the point that everyone is confused, and then end up answering their own question. A major difference between a brick-and-mortar classroom and an online classroom is the asynchronous nature. Additionally, while about 48 percent of the general public have taken college classes, only about 11 percent of state prisoners have. Trustworthiness refers to the degree that audience members perceive a speaker to be presenting accurate, credible information in a nonmanipulative way. Dannels, D. P., Time to Speak Up: A Theoretical Framework of Situated Pedagogy and Practice for Communication across the Curriculum, Communication Education 50, no. Use examples to demonstrate your point Few techniques drive home the power of your perspective like practical examples. These programs focus on the importance of writing and speaking skills for further academic, professional, and civic development. The third tier should include a curriculum based on the general education learning goals found at most colleges and universities and/or vocational training. Speakers are more likely to be successful at focusing on safety, social, and self-esteem needs. Communication in the Real World by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. Where Can I Find Communications Courses in Louisville? (New York: Guilford Press, 2003), 105. In short, by clearly showing an audience why one position is superior to another, speakers do not leave an audience to fill in the blanks of an argument, which could diminish the persuasive opportunity. This could be an essay you wrote for a class, an article you read, or a discussion post. Additional emphasis on topics such as ethics, culture, gender, and technology is found throughout the . Some presentations may focus more on results while others focus more on a method or procedure, so its important to know what the expectations for the presentation are. B., and Paul A. Mongeau, Persuasive Communication, 2nd ed. He used the formal writing style and avoided colloquial words and contractions to follow the ethical guidelines (Khazaei, Lu, & Mercer, 2017). We satisfy our safety needs when we work to preserve our safety and the safety of our loved ones. Analyze what makes this example effective and consider how academic persuasion differs from other contexts. The top-nine reasons to increase correctional education programs. They include physiological, safety, social, self-esteem, and self-actualization needs (Maslow, 1943). - Describe an example of persuasive communication in a professional context. There is a perception of technical courses as training grounds where you give people a manual, they memorize it, regurgitate it, and then try to put the skills into practice. Chapter 1: Introduction to Communication Studies, Chapter 6: Interpersonal Communication Processes, Chapter 7: Communication in Relationships, Chapter 11: Informative and Persuasive Speaking, Chapter 12: Public Speaking in Various Contexts, Chapter 14: Leadership, Roles, and Problem Solving in Groups, Chapter 15: Media, Technology, and Communication, Art work newspaper project on wall collected, Speaking in education/training and development, http://www.eiu.edu/adulted/online_tips.php, http://jeffhurtblog.com/2010/03/17/how-to-write-killer-conference-session -titles-that-attract-attendees, http://wac.colostate.edu/atd/articles/bayer_curto_kriley2005.cfm, http://www.facultyfocus.com/free-reports/principles-of-effective-online-teaching-best-practices-in-distance-education, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Paragraph 3 . Think of how stirring Martin Luther King Jr.s I Have a Dream speech was due to his ability to evoke the emotions of the audience. This program would be ideal for individuals including: Senior leaders in the public sector Reading in the paper that a house was burglarized may get your attention, but think about how different your reaction would be if you found out it was your own home. So hacking your twenty-five-page paper down to five pages isnt enough, as you also need to translate that writing into an oral style. Student speakers in the arts and humanities critique, review, and compare and contrast existing art, literature, and historical texts. What courses would be difficult to teach online? This type of presentation involves researching current and proposed legislation and may involve comparing and contrasting policies in one area with policies in another. Tips for Effective Lectures (Svinicki & McKeachie, 2011), Tips for Effective Discussion Facilitation (Svinicki & McKeachie, 2011). Student speakers in education/training and development lecture, facilitate discussion, and run activities as if they were actually teaching or training. The context is the situation, setting, or environment; it is the place and time that you are writing for. Mass Communication and Broadcast Communication. Which Schools Offer Communications Degrees in the Columbus, OH Area? Getting people in the room is important for networking to take place. Dannels, D. P., Learning to Be Professional: Technical Classroom Discourse, Practice, and Professional Identity Construction, Journal of Business and Technical Communication 14, no. When do fear appeals cross the line? Many people intuitively know the proper way to communicate in different settings; for instance, the way you speak to your friends is usually different than the way you speak to your parents. Research in these fields is based more on existing texts and sources rather than data created through original research as in the sciences and social sciences. Scientists work is funded through a variety of sources, so knowing how to propose a research project using primary-source scientific data in a persuasive way is important. Speakers can also use literal images, displayed using visual aids, to appeal to pathos. You can find academic information disseminated in such places as scientific journals, newsgroups, online course management systems and research libraries. For instance, if the parent of a schoolchild puts up a social media post highlighting the need for sidewalks near the school so as to ensure safety for his or her kids, it would classify as a personal persuasive communication. More recently, persuasive strategies have been identified based on theories and evidence related to human psychology. The presence of fallacies would obviously undermine a speakers appeal to logos. Fordham University responds quickly to information requests through this website. Start the discussion off with an example that connects to something the audience is familiar with. Credibility and relevance: While researching this topic, my eyes were opened up to how much an education can truly affect a prisoner, and given my desire to be a teacher, I am invested in preserving the right to learn for everyone, even if they are behind bars. You also might learn how to write book reviews, research papers and laboratory reports. What are some positives and negatives of online learningfrom a teachers perspective and from a students perspective? The most effective persuasive messages are those that present two sides of an argument and refute the opposing side, followed by single argument messages, followed by messages that present counterarguments but do not refute them (Stiff & Mongeau, 2003). Which Schools Offer Communications Degrees in the Phoenix, AZ Area? So why does prisoner education help reduce recidivism rates? Speakers employ logos by presenting credible information as supporting material and verbally citing their sources during their speech. One element of academic communication that you'll usually learn in college is how to formulate a thesis or academic argument. Messages that combine appeals to self-esteem needs and positive motivation often promise increases in respect and status. In order to meet the need for prisoner education that I have just explained, it is important to have a curriculum that is varied and tailored to various prisoner populations and needs. Forestry Science Degree and Training Programs. The fourth tier includes training in social and life skills that most people learn through family and peer connections, which many prisoners may not have had. Although instructors try to bring professional contexts into the classroom, students have difficulty or avoid engaging with a made-up customer or company. Stiff, J. List at least one example of how the speaker uses positive motivation. Tulane Public Relations School Social Work-8 CC BY 2.0. They are ethos, logos, pathos, positive motivation, negative motivation, cognitive dissonance, appeal to safety needs, appeal to social needs, and appeal to self-esteem needs. Since emotions are often reactionary, they fade relatively quickly when a person is removed from the provoking situation (Fletcher, 2001). Presentations at academic conferences must be severely edited to fit time frames of approximately ten minutes. Think of how the insurance industry relies on appeals to safety needs for their business. University of Central Arkansas Studying CC BY-NC-ND 2.0.

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