However, Zico enjoyed a less successful run. If its one of Coca-Colas more niche products, its got about a 40% chance of being cut. While it is always sad to see a product go, it is understandable why Coca-Cola has made this decision. The Coca-Cola Company will retire select underperforming products by Dec. 31 - including TaB diet soda and ZICO coconut water in the United States - as part of a global portfolio refresh prioritizing category-leading brands with the greatest potential for growth and scale. - NewsBreak Original, 10 Coca-Cola Products You Can't Buy Anymore - GOBankingRates. But the flavor of coke sweetened with high-fructose corn syrup, aspartame and acesulfame potassium combined with coffee extract was not for everyone. Going forward, the company will focus on the biggest brands, like Coke and Sprite. Coca-Cola BlK was a Coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008. Discontinued? Company to Focus on Coke Zero Sugar, Coke Creations, and Minican Expansion. RELATED: Here are 8 grocery items that may soon be in short supply. Coca-Cola Black Cherry Vanilla and Diet Coke Black Cherry Vanilla were varieties of Coca-Cola that were launched in January 2006 by The Coca-Cola Company in the United States. Customers who are fans of these brands will no longer be able to purchase them from Coca-Cola or any other retailer. Odwalla was acquired by Coca-Cola in 2001, and it became known for its delicious and nutritious fruit juices. Plus, the word OK helped the soda underpromise instead of making it seem like the next great thing, which fit in perfectly with its marketing strategy to less-than-trusting Gen Xers. Coca-Cola also announced in July that it's shutting down its Odwalla juice and smoothie brand due to declining sales. This news, which was announced during Coca-Cola's third-quarter earnings call on October 22, comes just weeks after Coca-Cola announced the end of the line for its coconut beverage brand, Zico and less than three months after the Odwalla line of "healthy" smoothies and juices got unceremoniously "canned." Save my name, email, and website in this browser for the next time I comment. Coca-Cola said in a news release that it plans "retire select underperforming products" at the end of the year, which also include Diet Coke Feisty Cherry, Zico coconut water and Coke Life as well as regional offerings like Northern Neck Ginger Ale and Delaware Punch. Quincey said the 200 brands that are getting the ax have already been decided, yet he did not provide a list of which brands those were. Coca-Cola is discontinuing production of its Tab, Zico, and Odwalla brands, effective immediately. Is $5,000 Enough for Your Emergency Fund? And for more of the latest grocery store news, make sure to sign up for our newsletter. 2005, 2007 Coca-Cola Lime The company has announced that it will stop selling cans of Tab at the end of the year, discontinuing the once-popular diet soda from the '70s and '80s that has developed a cult following from lovers of its blend of artificial sweeteners saccharine and NutraSweet, who call themselves "TaBaholics" and "TaBbies.". Still, Coca-Cola held on to the product, until 2020, when it announced that Coke Life would join its list of underperforming aka discontinued products. Have something to tell us about this article? In 1993, Coca-Cola created OK soda to grab the attention of Generation X those born from the mid-1960s to the early 1980s based on the assumption that the generation was cynical and disillusioned. Zico was launched in 2004 as a premium coconut water, and it enjoyed a successful run as a healthy alternative to sugary drinks. Coke hasn't yet named all the brands it will drop, but CEO James Quincey said that there will likely be more cuts in the "hydration" category that encompasses Smart Water and Powerade. Coca-Cola acquired the brand less than a decade ago in 2013. The objective is to drive impact and growth., Its about continuing to follow the consumer and being very intentional in deciding which of our brands are most deserving of our investments and resources, she said, and also taking the tough but important steps to identify those products that are losing relevance and therefore should exit the portfolio.. Please try again later. Even though the soda had a national media campaign, the company only tested it in select markets to bolster demand. However, some online publications have cobbled together small portions of the cull list. A. Abbey Well - bottled water available in . The company named the product OK because their research found that while Coke was the second most recognizable word in the world, OK was the first. For an optimal experience visit our site on another browser. Cox Media Group "Ongoing Covid-19 supply chain challenges and shifting shopping behaviors prompted the company to fast-track its plan.". This is a disappointing turn of events for Coca-Cola, but only time will tell if it was the right decision for the company. For instance, Coca-Cola offers a wide variety of sodas, juices, and waters. F mer information om hur vi anvnder dina personuppgifter i vr Integritetspolicy och Cookiepolicy. The company has been investing in healthier alternatives, such as water and sports drinks, but it seems that they are now turning their back on that market. C Caffeine-Free Diet Coke Coca-Cola Black Cherry Vanilla Coca-Cola BlK Coca-Cola C2 Coca-Cola Raspberry Coca-Cola with Lime Coke II D Diet Cherry Coke Diet Coke Lime Diet Coke Plus Diet Coke Sweetened with Splenda Diet Coke with Lemon J Jazz (soft drink) K Kick (soft drink) N New Coke O OK Soda P Pepsi AM If not for TaB, we wouldnt have Diet Coke or Coke Zero Sugar. Browse Coca-Cola brands and products online today! Coca-Cola has announced that it will be discontinuing production of its Tab, Zico, and Odwalla brands. While Diet Coke Feisty Cherry was part of the new-and-improved Diet Coke campaign in 2018, it didnt stand the test of time like the beverage company hoped it would. Photo by ERIC PIERMONT/AFP via Getty Images. It was announced on October 16th that the Coca-Cola Company would be retiring a number of its products by December 31st, 2020 to 're-shape its portfolio.' CNN Business has since reported that. Zico was launched in 2009 as a premium coconut water brand. Tab was first introduced in 1963 and was one of the first diet sodas on the market. But why is the Coca-Cola Company discontinuing so many products and which drinks are going to be leaving the shelves? Here are all the brands that have been discontinued so far. This list may not reflect recent changes . Beverage giant Coca-Cola will stop selling about 200 brands soon, cutting its offerings in half. By clicking Sign up, you agree to receive marketing emails from Insider This decision was made in order to focus on core products and save costs. Read: Businesses That Millennials . New Coke originally had no separate name of its own, but was simply known as "the new taste of Coca-Cola" until 1992 when it was officially renamed Coke II and then 2 months after the release of New Coke is been discontinued in the same year of the release of "New" Coke. The . See how the minimum wage has changed, or not, over the years. The Coca-Cola Co. has paid for its last Tab. When rumors spread that it might be discontinued in 2018, the company even issued a statement that it would still be sold at select locations across the country. Make Your Money Work Better for You TaB TaB, introduced in 1963 as the company's first diet soft drink, was one of the products on Coca-Cola's 2020 hit list. In particular, sales of Tab and Zico have been declining in recent years. The reason for this, Quincey said, is that smaller brands that . Coca- Cola is discontinuing production of its Tab, Zico, and Odwalla brands. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. 1 selling coconut water in the U.S. Vita-Coco experienced sales spikes at Costco, Amazon and Walmart following the onset of the pandemic, while Zico remained in Coca-Colas underperforming category. Coca-Cola has been gradually announcing the discontinuation of select national brands over the past few months, including TaB diet cola, Odwalla juices, ZICO coconut water, Coca-Cola Life, Diet Coke Feisty Cherry, and regional brands like Northern Neck Ginger Ale and Delaware Punch. This includes all Tab, Zico, and Odwalla products, including sodas, juices, and sports drinks. For sodas, Pepsi and 7-Up are two popular alternatives. Tab, Zico, and Odwalla have been publicly axed, with more to come, the company said on an earnings call. However, it is likely that it is due to poor sales or lack of interest from customers. The company says it will focus on its higher-earning brands. There isn't a public list of the products that will be discontinued, but we know for sure that Tab, Coca-Cola's first sugar-free offering from the 1960s, Zico coconut water and Odwalla juices and smoothies are getting the ax. Coca-Cola plans to drop around 200 of its drink brands, it said on an earnings call. Coca-Cola decided to opt out and added it to its discontinued list in 2020. . Unfortunately, sales didnt live up to the hype and OK soda was sent to the chopping block in 1995. The Future of Finances:Gen Z & How They Relate to MoneyTake a Look Back:2022 Year in Review. Genom att klicka p Godknn alla godknner du att Yahoo och vra partner behandlar din personliga information och anvnder tekniker som cookies fr att visa personliga annonser och innehll, mta annonser och innehll, f information om mlgruppen och utveckla produkter. In fact, the company has a long history of phasing out products that are no longer popular or profitable. Sign up for Yahoo Lifes daily newsletter, announced the end of the line for its coconut beverage brand, discontinued sodas you'll never see again, 8 grocery items that may soon be in short supply, What parents need to know about measles: experts, 'Love Island USA' winner Zeta Morrison says fans judged her for her skin tone, Resenteeism is the natural successor to quiet quitting, Meet the moms fighting to change the legislation around gun safety, Sometimes #BuyBlack means we can't keep Black brands for ourselves. In other news, Shakira's new song lyrics disses Gerard Pique with savage Twingo car reference. Just days after Coca-Cola announced it is discontinuing its iconic diet soda, TaB, and breaking the hearts of TaB's die-hard cult following in the process, the beverage giant has just announced plans to discontinue production of 200 of its beverage brands. . It was available in 20-ounce, 2-liter, and 12-pack can forms. It is unknown what will happen to the employees of the affected brands, but it is likely that there will be some layoffs. In October 2020, Coca-Cola made a huge announcement: The company had decided to discontinue 200 of its beverage brands in an effort to rid its portfolio of underperforming brands and prioritize. In memory, here are 10 Coca-Cola products you can't buy anymore some of which were recently removed from the beverage titan's lineup and others that you may have forgotten about. Coca-Cola CEO James Quincey, a 25-year veteran of the company, has been hearing it from disgruntled niche beverage fans. Michael Grothaus is a novelist and author. The diet soda, which debuted in 1963 and peaked in popularity in the 1970s and '80s, still had a cult following of "TaBaholics. Like Odwalla, the Zico brand was not a Coca-Cola original. Coca-Cola Blk Coca-Cola BlK was a Coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008. All Right Reserved. What coca cola products are being discontinued? Just days after Coca-Cola announced it is discontinuing its iconic diet soda, TaB, and breaking the hearts of TaB's die-hard cult following in the process, the beverage giant has just announced. The Coca-Cola Company has confirmed several drinks brands that will be discontinued, with the products announced so far including underperforming regional brands or supposedly out-of-date drinks such as Tab and Odwalla. "Plans to streamline the companys beverage lineup were underway well before the coronavirus outbreak, but the pandemic promoted leadership to move faster," the company said in its release. 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