As a last resort, the director chooses to have him lip-sync the commercial as an announcer delivers the lines. And yes, Liberty Mutual has a new round of ads out. Meanwhile, Allstate reported a net income of $1.2 billion for the same period. Not sure if it will sell anything but we like it and look forward to the next commercial. Media have reported on it and people have complained (a quick Google search turns up lots of articles), but the stereotype shows no signs of going away. Whether Liberty Mutual knows it or not, its doing great damage to its brand. Ive been waiting for them to drop the totally lame emu & Doug shtick but day after day every 5 minutes they continue to embarrass themselves. Not exactly the kind of driving that auto insurance companies should be encouraging.). Yep, with the more recent ads showing LiMu Emu and Doug driving fast and recklessly in cars and on motorcycles, you really have to wonder what the hell this car-insurance company is thinking. Awhile back ago, Liberty Mutual quoted me a fantastic rate on insurance for 2 vehicles, a primary residence, and a rent house. LiMu Emu and Doug drive a Liberty Mutual car with a siren on top. Is the Matthew Gray Gubler TV commercial blocked? Yes, youll see a lot of venting here at The Cranky Creative, both from me and from readers in the comments. Given how they jack up insurance rates at any and every opportunity- it is clear where the massive profits end up. (LogOut/ I know youve mentioned the ad agency responsible for these abhorrent ads. I dont use Verizon but I love their ad! asalzman@360pr.plus, Introducing LiMu Emu and Doug, the Dynamic Duo of the Insurance World Starring in New Liberty Mutual Ad Campaign, 2023 Liberty Mutual has the worse commercials I have ever seen and I have seen a lot. LiMu gets a little confused when he sees another bird that looks exactly like him.. 3. Now he's. Why did Liberty Mutual choose an emu? Spider Bite LiMu Emu & Doug and Spiderman! Very irritating commercial Liberty, if you sincerely research or poll on this you would realize how retarded these ads are. Nowadays, most advertising is dumbed down, like everything else, to a sound bite (or screech, or rap beat, or other caustic noise). See more Cranky ad reviews | Go back to blog home page. If the emu, real or computerized, would have been injured by the glass I would definitely not like it and would join any protest regarding it. I took the time to register my opinion on their ad campaign with Mr. Greenberg (his out-of-office auto-reply stated he will return on July 13th). Hey Rob. I surely do hope that the advertising department doesnt have any say in their insurance division. I mute every commercial. The whole gripe here on the blog is that instead, the agency should, be different, smarter, better? and, Why not stand for something more? For gods sakes, man: its car insurance. LM offered a significant new customer discount. Ive already shared a direction I think Liberty Mutual could take in my earlier review, Liberty Mutual ad review: no safe harbor from bad humor. To recap: With so many insurance companiesGEICO, Progressive, Farmers, Allstate, etc.all cutting capers with zany characters and silly situations in an attempt to stand outwhy does it make any sense for Liberty Mutual to try and do the same? Not cool. Thanks for the update, James. Worse is hearing LIBERTY, LIBERTY, LIBERTY, fifty times a day. It was not my intent to insult but if anyone, including Rob, was miffed Im sorry for that. BOYCOTT SO LIMU DOESNT GET AWAY WITH THIS INSULT WITH IMPUNITY!!! [38], In late 2012, the company won an appeal granting it the ability to not pay employees for work performed on an overtime basis. No surprise, it is yet more evidence that the people behind LM advertising are completely creatively bankrupt. ; the amount I pay. in another room when one comes on and I cant get to the remote in time). Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts . I'm the leader of the pack, which includes an 13-year-old beagle and an 11-year-old blue heeler mix. But customize your car insurance? Every car insurance company in the world can do that. Doug, in the Liberty Mutual commercials, is played by actor and comedian David Hoffman. Realism and the Audiovisual Media is a major and entirely original contribution to contemporary scholarship on realism. He was classically trained as an actor at the University of North Carolina School of the Arts and Boston University. The Liberty Mutual campaign says as much about the incompetence of the clients marketing leadership as it does with a lack of talent at GS&P. And not just casually. Im curious where theyd go from here. Ive not read one comment here from anyone who said Liberty Mutuals advertising gave them a reason to buy. It confuses consumers who may be led to think that Liberty Mutual is the only car insurance company to customize its policies. Pay me for your next add campaign. Fire the LM ad company NOW! https://www.esurance.com/commercials I have used my remote to silence or change channels but at some point.etc etc etc. LiMu Emu and Doug bring a new twist to the classic buddy-cop duo partners guided by the notion that its a crime to pay for things you dont need going above and beyond to ensure they do their duty. Yeah, emu rhymes with LiMu He is best known for starring as Bad Actor in a Liberty Mutual commercial (2019), as Gregory Manes on The CWs Roswell, New Mexico (2020present), and currently, as Dr. Is the LiMu Emu a real emu? Its good to know that bird is good for something. I agree. It seems to me that they are trying to copy everyone elses ads to see if one works for them. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Some of the worst commercials I have ever seen. Who cares if an emu does or does not have anything to do with insurance? NO offensive comments, pleaseThey will be deleted & the poster blocked - Thank youNo copyright ownership assumed, implied or intended by me of this video or . (Youre free as a bird to choose the coverage you want, or A little birdy told me theres a better way to buy car insurance.), But I dont understand the appeal of an emu, particularly with the brands identity and gajillions of dollars at stake. Wayyyy too frequent airings. . And in the case of insurance, it almost always comes down to price perhaps the least important consideration when buying insurance coverage. Bullcrap. Also starring a man and his big, flightless bird. Hi, Suzanne. In my opinion they are just making Liberty look stupid. They arent funny, amusing or catchy. Libertys commercials neither address consumer concerns nor give people reasons to feel good about buying the companys insurance. [9][10] Kelly was appointed CEO in 1998,[11] and stepped down from the Board of Directors as chairman in April, 2013.[12]. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), savaged the companys awful Truth Tellers ads, https://thecrankycreative.com/wp-content/uploads/2019/05/reflection-liberty-mutual-insurance-commercial.mp4, grown-up crybabies whinging about car insurance before the Statue of Liberty, https://thecrankycreative.com/wp-content/uploads/2019/05/dealership-liberty-mutual-insurance-commercial.mp4, https://thecrankycreative.com/wp-content/uploads/2019/05/the-board-liberty-mutual-insurance-commercial.mp4, https://thecrankycreative.com/wp-content/uploads/2019/05/liberty-mutual-insurance-tv-commercial-keys-to-city-commendation.mp4, Liberty Mutual ad review: no safe harbor from bad humor, A digital effects company called The Mill created the visual wizardry, https://mascola.com/insights/history-of-advertising-1980s/, Ear-ritating: How TV advertisers use sound to get our attention, more pervasive, annoying, and intrusive than ever, https://m.youtube.com/watch?v=5ugLWL3G9iQ, big calves and witness protection ads, Let's talk about diversity in TV commercials, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Sling TV's 'falling waitress' commercial is not funny, Ad Review: Fly the freaky skies with Virgin Atlantic, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Liberty Mutuals LiMu Emu is Lame-O. No company pays millions and millions of dollars from an ad budget because it doesnt work and nobodys watching.You want to address site security for an elementary school thats effective but doesnt make you feel like youre in a prison camp? What Is Tesla Destination Charging? And I thought Flo and the total wuss Jamie, an embarrassment to humanity, were bad enough but the LM came up with the Wet Teddy Bear commercials. Thats an excellent point, Scott. I cant say which one bothers me more, Limu Emu and Doug or the Pinocchio commercials. The only gecko one I like is the one with the lady that says PIE! And for her, not the gecko. In any case, Id like to see more variety of the emu and Doug, and maybe a little less repetition. Love the wedding. I saw this Liberty Mutual ad after you mentioned it. They brought this one back, and this guy is the worst. And, as you point out, to some viewers, the line may make Liberty Mutual insurance appear as cut-rate insurance with gaps that could prove costly to policyholders. Besides, there are many things that all of us here like that many others may find stupid or horrible. Thanks for letting us hear from a long-time ad man! Hmm. The industry is sick, its priorities are whack, and all of us, from ad-agency clients to TV-watching consumers, are the ones who suffer. I mean, Liberty Mutual commercials are terribad I dont understand what some people like about them, either. What are the physical state of oxygen at room temperature? But I find the Doug and Limu Emu commercials funny and endearing. I voted with my wallet. Past a certain point, ads become obnoxious and start to hurt the brand. As the answer is likely very little, it would seem that this campaign is aimed at a different audiencelate Boomers and Gen Xers. I will never be a customer of liberty mutual. Smart advertising. Emus are the funniest looking birds in the world. Now youre talking! Hi, Jeanne. Not so here: this is offensive and counterproductive. Just those commercials alone make me NOT want to buy Liberty insurance. The bird is funny and David plays a great part. Youd think that by now, someone over there might have created one good ad even by accident. Origins. A good ad focuses on selling the product. The Limu Emu campaign are candidly the absolutely worst ads on TV these days hands down. Emu.is a very affective and funny campaign, especially if you recall the cheesey cop shows of the 70s, and its infinitely better than the previous campaign, which makes me wanna jump in the river myself. I didn't dig deep into the numbers, but I couldn't help but wonder if consumers aren't making . But again, they have no monopoly on this. And thats what bugs me the most about these commercials. As it turns out, they already know as theyve been customers for years. Liberty Mutual settled the lawsuit in December 2001, which required additional disclosure and limited certain compensation to company officers and directors. Good to know, and thanks for reading! Why not its paid for? [14] Despite these concerns, the plan was approved by voting policyholders around November 2001. Funny. The new campaign kicks off with a series of 30-second commercials introducing the humorous and over-the-top duo who appear on the scene to share their knowledge and help protect people from paying too much for insurance coverage. That is genius. The place [] They are funny in a dorky kind of way yet also clever. Professional photos on SmugMug https://benwilder.smugmug.com, Not too long ago Doug and Emu were chatting it up with a woman on a park bench. Phone: 617-357-9500, Customer Service Also I hadnt seen the Progressive commercial with the weird guy who holds the Progressive sign. [30][31][32][33][34][35][36], In 2006, Liberty Mutual employees in the Los Angeles area sued, claiming that the company had failed to pay their overtime salaries. Remember Is Ed Too Tall Jones, um.. Too Tall?, Thanks for the memories, Monish! I love the emu and this commercial because it features the human-animal bond which I cherish, even though it is presented humorously. Im a huge fan of these Limu ads. This cookie is set by GDPR Cookie Consent plugin. Next week: A new post about subliminal advertising! Nor do our TV consumer activists care about it. Its a testament to Hoffmans acting skills that he usually films these Liberty Mutual commercials on his own. The Jake from State Farm ad is sort of funny. But I also think that God probably loves humor. So glad you picked up on that. What ad company would promote an ad campaign without first ensuring they have basic pronunciation correct?!? And the promos on a certain science channel hyping a pseudo-factual show with some screeching female singing some unintelligible lyrics also show up every 10 minutes. Mascots and spokespeople should have a quick and easily understood connection to the brands they support. More here: allpar.com/cars/plymouth/duster.html. I despise LMs commercials. Everyones a clown now! The emu is not the problem. And that LIBERDY, LIBERDY, LIBERDY LIIIBERDY! Thats his whole lifevery strange. His agent called him after Hoffman's time on the show ended. Bang on, Jim. Maybe we should just wait for the Doug and Limo series on Netflix/:-). Stir fry? But wasnt it McMahon and Tate? Tomorrow. Liberty, Liberty, Liberty, Liberty! Its artless, bloodless, and cynical work, and no one involved in the creation of these ads is qualified to work any job more cerebral than dog catcher. It is almost admirable. Name me one insurance company ad the isnt either : stupid, obnoxious or insults your intelligence!! Past that, I like blah blah blah just because it sounds funny. These cookies track visitors across websites and collect information to provide customized ads. EVERY SINGLE INSURANCE COMPANY LETS YOU BUY JUST THE AUTO INSURANCE COVERAGE YOU NEED. Who is the African American actress in the Liberty Mutual commercials? LiMu 2020! Do it well and you can put away the grease paint and clown shoes well remember you without them. If people cannot see the humor in this then they simply do not have a good sense of humor. Yes, the 1980s were a fun decade for advertising. Nicole Randall Johnson (born December 9, 1973) is an American actress, writer and producer. Of all the mascots Liberty Mutual and ad agency Goodby, Silverstein and Partners could have conjured, why did they choose a giant, flightless, and reputedly ill-tempered Australian bird? Over 10,000 insurance agencies across the U.S. carry Safeco-branded products. Theyre often lame (wake me), offensive (I can save you), or boring (after all these years with the elevator flashback). That jingle scrapes on my ears like a Q-Tip from Hell! Let's see how that works out. Carrie Barrett was born in Virginia. Get a life, A.W.? Make sure that you marinate it in a little soy sauce/sherry/cornstarch/sugar first. September 4 edit: The keys to the city ad is called Commendation. Ive embedded the video above. (Or purse! Weird animal mascot, check. Liberty Mutual did it to me and then continued to stick it to me every renewal. Bryan Howard, Jessica Reese and Paige Vehlewald were Dramaturges. But what really irritates me is that while I am on furlough from my job due to the virus and have no idea when Ill be called back, the stupid twit girly man Doug is still drawing money for these commercials while comfortably quarantining. And I also enjoy seeing how inordinately annoyed people get with these farcical ads, when there are so many flatulence, diarrhea, ED, heartburn and other truly disgusting ads out there. It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. If you found this and got this far, you likely already know painfully well why this ad campaign sucks worse than all others. To each his own, I guess. Have you seen Libertys latest ads? Mother Liberty is usually broken down somewhere along the cultural highway. Farmers commercials are actually OK. Not annoying with some moderate humor. Congratulations, Buster. I believe my blood pressure goes up when I hear that jingle so I always try to have my remote handy. Blamed on COVID, of course. The first set had more different scenes and better messaging. for 30 seconds straight and it would be effective because 1) wed all know the name, 2) wed remember it, and 3) wed all be talking about it. Nobody could be that moronic to like anything about LM commercials. The purpose of advertising is to sell, not simply to get people talking. Liberty can spend all the money it wants to carpet-bomb the airwaves with ads; and all its competitors need to do to get ahead is include one compelling reason to buy. You said it, Ron. What happens to atoms during chemical reaction? Perhaps this will give other readers ideas when it comes to choosing their insurance company. The company reported another loss for the first quarter of this year, citing COVID-19 as a major factor. As per notes above.Limu the Emu is partly real/ partly computer-generated. We watch TV through an Xbox with voice recognition, so were constantly yelling, Xbox MUTE! Its still a pain. is one of the 200 leading insurance companies Way.com has partnered with to bring you the widest selection of car insurance quotes youll find online. I love the LiMu Emu commercials. A Google lookup could have told these stupid ad people that, A little research, folks! Another classic example, if memory serves, is the 1917 ad campaign, Its toasted, for Lucky Strike cigarettes. Thats how much I hate that commercial. No one else at the wedding is, although some have on regular reading glasses. Its about the message that Liberty Mutual has chosen to spotlight in all of these ads: Is there a car insurance company on the planet that doesnt let people customize their coverage? who is doug's wife in the liberty mutual commercial. Id expected a new round of (hopefully better) commercials by now, but no such luck. The cookies is used to store the user consent for the cookies in the category "Necessary". But I did try EMU in a chinese stir fry I made last week. Ah, yes. As for the LiMu Emu ads, I dont mind silly. I agree. Yuck, bleck, double yeck, fooey, gag, cover yer ears. Commercials featuring the LiMu Emu and Doug have been a hit for Liberty Mutual since they debuted in March 2019. Also these commercials are funny. Tanner Novlan Change). I agree.the Emu and the wet teddy bears have to go. Can these ads get any lamer?? They eventually paid 100%, but it took weeks of back and forth. Now the duo is back, but in fact its a trio because Emu is getting married! You know, I think you could sell that. Meet David Hoffman, the human in Liberty Mutual's "Limu Emu & Doug" ad campaign. Dont blame the insurance companies alone. Re: Where was the liberty mutual insurance commercial filmed?? (CGI also). Ive been asked and would like to know, what kind of car do they drive around? the only one I laughed at was the Zoltar Thanks, lady ad. Hope vast numbers will boycott LiMu and several of the other moronic insurance peddlers (Progressive immediately comes to mind), until (is it too much to dream?) I love the Liberty Mutual commercials, except the EMU commercials. Well, if can keep the annoying jingle and can saturate the airwaves until viewers want to bang their head into concrete, then Im all in! I especially like the ad where the stunt driver spills his hot coffee then is driving backwards. or at: mediarelations@libertymutual.com. The creative content was developed by Goodby Silverstein & Partners (GS&P), Liberty Mutuals creative agency of record. Earlier this year, Lindell shifted a large percentage of his My Pillow production to make face masks for health care workers amid the COVID-19 pandemic. Ok, weve all had our time dissing Liberty Mutual on the stupid LiMu campaign. Thanks, Give It A Rest, but Ill stop goofing on Millennials when they stop twerking on Facebook and falling over cliffs trying to take selfies. And GEICOs new Pinocchio ads . PLEASE JOIN THIS BOYCOTT AND GET YOUR FRIENDS, FAMILY, AND OTHER ASSOCIATES TO AS WELL!!! Getting so worked up about them, in my opinion, is a little childish and a waste of ones time. Oh my word, Millennial bashing is soooo played out. So much better than whiny people in front of the Statue of Liberty thinking its okay to get into an accident. Liberty Mutual Group is an American diversified global insurer and the sixth-largest property and casualty insurer in the United States. As famed former ad critic Bob Garfield once said of a laughably bad campaign for the Infiniti car brand, the advertiser and the agency became so seduced by the uproar that the ads were generating that they like so many misguided souls mistook awareness for affection. This, as the companys market share plummeted. Seems to me the car insurance companies are in an unofficial competition to see who can field the inane commercials. DZ. Would anyone at Liberty Mutual care to respond? In business since 1912, and headquartered in Boston, Mass., today we are a leading global insurer with operations in 30 countries and economies around the world. But hey, marketers love to chase shiny new toys. David Hoffman plays Doug the detective in those commercials. Even the other Limu Emu ads arent as awful, but now Ive developed an overwhelming, irrational hatred for Doug. Hi, Deborah. So right, John. For example, Allstates message is that youre in good hands because the company is large and stable. David has been Doug ever since simply because theres no one better! Its like nails on a chalkboard every time I hear it. What keeps me away from Liberty Mutual is a long acquaintanceship with a clubmate who worked there, and invariably referred to his employer as Slippery Mutual., Great points all around, Henry! What the hell happened to GS&P? However, three actual emus play the title role of LiMu in the ads. [15], Liberty Mutual's growth has been both organic and through acquisition. The top five popular ones are: Raushanah Simmons; Rebecca Spence; Clara Wong; Alondra Lara; Nicole Randall Johnson; What kind of dog is in the Liberty Mutual commercial? They already know how to do it and do it better than anyone. Obviously the spots are popular as they would not continue them. Youre right, Andy. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. And ear-stabbingly irritating. Thanks Rob. And while I didnt count all the comments here, the ads are clearly doing their job. (See a few posts below.). What a disaster. Dont blowout the tiny bit of gray matter you have on something that obviously got your attention. And children are even more susceptible to the confusion. Hands down one of the stupidest ads of all times, Yup. Were you at all bothered by the ad in which LiMu Emu attacks the glass? Thanks for checking out my blog, I hope you enjoy it! Its somewhat similar to Visas campaign for many years, Be sure to bring your Visa card because they dont take American Express. Visas real competition was Mastercard, but Visa totally ignored them in their ads; made them, in effect, disappear. 617-585-5762 Even a crank like me chuckles at the dialogue from time to time. Never caught on to the 1970s-style buddy cops metaphor. Im pretty sure the comments on here about liking the commercials are just to get a rise out of people. Maybe they really ARE that stupid? LiMu Emu & Doug are the first official brand mascots of Liberty Mutual. Hes making decent money from the ads, no doubt! Animal liberationist rally forth! Its another cheap audio gimmick, and its absolutely maddening. Ridiculous. CONGRESSIONAL-EXECUTIVE COMMISSION ON CHINA ANNUAL REPORT 2004 Even if I thought their ads were funny, Id still mute them. Easy, my man. [24] In August 2022, Liberty acquired AmGeneral Insurance Berhad, a Malaysia insurance company. In his speech, Doug says that love and Liberty Mutual customizing your car insurance so you only pay for you need are the only things that are everlasting.